About Our Neighborhood
A Letter From The Chairman, Peter Madonia
I am pleased and proud to announce that the BID is sponsoring a series of cable commercials beginning next week, Tuesday, September 4th to engage our current customers, and attract future customers.
The BID contracted Fort Group to help create a commercial that captured the spirit and essence of who we are and what we have to offer in a light that positions us for the future. The BID Board, particularly its Executive Committee, committed its time and energy to this and believe me it wasn’t easy. I am, and we should be grateful to them for the hours they put into trying to get this right.
The challenge of producing the commercial centered around the difficulty of capturing the spirit and essence of a community like ours which is made up of so many wonderful and unique businesses. While each of our businesses has so much to offer, what’s most important is what we offer collectively to create a very unique, and very special customer relationship. This experience is what we tried to capture in the commercial and its “My Arthur Avenue” tag line which we have trademarked.
There are several things we tried to accomplish in this commercial. We wanted to capture the vibrancy of the neighborhood, our rich history, and our customer experience and loyalty, and how we have built that over the past 100 years. The big picture was wanting to capture the essence of exactly why we were named one of the “Great Streets of America”.
We attempted to do this as generically as possible because we are a collective. It is our hope that individual businesses will build off this theme, and tag line, to highlight their individual artisan goods and products, but as importantly, their approach to developing and building relationships with their customers old, and new. I urge you to use the “My Arthur Avenue” tag line and this commercial as a springboard for your own advertising in whatever way you choose.
Here is the link to the commercial and we welcome your thoughts and comments as you see it for the first time. The commercial will air 732 times over a four-week period starting on September 4th. It will be shown on the Cablevision networks HGTV, NFL, USA, News12, Bravo, Food Network and the Cooking Channel in Southern and Northern Westchester. Please share this with your own customers, lists etc.
As your Board, it is our hope that you will both benefit from this exposure, and that you will build off it and use it to tap into what we have as a community. We hope you take the opportunity to build on being part of something unique, authentic, and home grown in a world where big box and generic is the order of the day.
Thank you, and of course we welcome your feedback.