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A Letter From The Chairman, Peter Madonia

I am pleased and proud to announce that the BID is sponsoring a series of cable commercials beginning next week, Tuesday, September 4th to engage our current customers, and attract future customers.

The BID contracted Fort Group to help create a commercial that captured the spirit and essence of who we are and what we have to offer in a light that positions us for the future. The BID Board, particularly its Executive Committee, committed its time and energy to this and believe me it wasn’t easy. I am, and we should be grateful to them for the hours they put into trying to get this right.

The challenge of producing the commercial centered around the difficulty of capturing the spirit and essence of a community like ours which is made up of so many wonderful and unique businesses. While each of our businesses has so much to offer, what’s most important is what we offer collectively to create a very unique, and very special customer relationship. This experience is what we tried to capture in the commercial and its “My Arthur Avenue” tag line which we have trademarked.

There are several things we tried to accomplish in this commercial. We wanted to capture the vibrancy of the neighborhood, our rich history, and our customer experience and loyalty, and how we have built that over the past 100 years. The big picture was wanting to capture the essence of exactly why we were named one of the “Great Streets of America”.

We attempted to do this as generically as possible because we are a collective. It is our hope that individual businesses will build off this theme, and tag line, to highlight their individual artisan goods and products, but as importantly, their approach to developing and building relationships with their customers old, and new. I urge you to use the “My Arthur Avenue” tag line and this commercial as a springboard for your own advertising in whatever way you choose.

Here is the link to the commercial and we welcome your thoughts and comments as you see it for the first time. The commercial will air over a four-week period starting on September 4th. It will be shown on the Cablevision networks HGTV, NFL, USA, News12, Bravo, Food Network and the Cooking Channel in Southern and Northern Westchester. Please share this with your own customers, lists etc.

As your Board, it is our hope that you will both benefit from this exposure, and that you will build off it and use it to tap into what we have as a community. We hope you take the opportunity to build on being part of something unique, authentic, and home grown in a world where big box and generic is the order of the day.

Thank you, and of course we welcome your feedback.

Upcoming & Recent Events

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  • Tree Lighting 12.17
    Tree Lighting Ceremony

    Join us for our annual Christmas Tree Lighting Ceremony on Saturday, December 2nd from 4-6pm at Ciccarone Park! Celebrate the holidays with us and listen to holiday music as you enjoy Italian cookies and hot chocolate. Santa will also be stopping by! Our Christmas Tree Lighting Ceremony is sponsored by Artuso Pastry Shop, Cerini Coffee & Gifts, Love Holds Life and Madonia Bakery.


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  • Columbus Day 2017
    Columbus Day Festivities

    Spend Columbus Day on Arthur Avenue! Explore all the food, culture, specialty products, and wonderful people that make up our unique neighborhood. From 12-4pm Gene DiNapoli will be performing classic hits on East 186th Street at Arthur Avenue. Tables and chairs will be set up so bring on over a sandwich, cannoli, or cappuccino and sit back, relax, and enjoy the show!


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  • Ferragosto 2017
    Ferragosto 2017

    The Belmont BID is set to host its annual FERRAGOSTO festival that draws thousands of visitors from the tri-state area and beyond to the intersection of all-things-Italian at world-famous Arthur Avenue and East 187th Street on Sunday, September 10, 2017. This ancient Roman festival dates back to 18 B.C. when the gathering was created in honor of the emperor, Caesar Augustus. For the past 20 years, the merchants of Bronx Little Italy have banded together to keep this lively Italian tradition alive by engaging visitors in Italian culture, traditions, music and of course, the greatest food. The Ferragosto event continues to grow each year with an average of 20,000 – 28,000 guests who travel from near and far to make it part of their family tradition. Attendees love to explore the Italian culture and experience all the fun, food and music the festival has to offer. Ferragosto is a chance for people to experience first-hand the neighborhood’s old-world charm and tradition of good taste, including our fine-dining restaurants, our hand-made and imported Italian products and so much more. Scheduled to perform this year are: Elio Scaccio, The 70’s Project, Natalie Pinto, and Bob Bisaccia. Commedia Dell’Arte will also be performing comedic acts throughout the festival. Stan’s Pepper Steppers, a world champion Queens based Double Dutch, will also be performing at Arthur Avenue Floral located at 615 East 187th Street! For more information please visit the Ferragosto website.

    Parking available at Fordham University 685 E Fordham Road for $10 – there is a free shuttle to and from Arthur Avenue.


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